The Mistake Most Architects Make in Describing Themselves

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So many architects fail to convert their traffic to paying clients because of how they write their About us page. You would notice that architects tend to mimic other architects in terms of writing their About us page or their business description. For instance, three different architects from different part of the world who I […]
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MARKETING CONTENT TO THE RIGHT CONSUMERS; FINDING YOUR TARGET AUDIENCE

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Your target audience is basically a world of people who are actively seeking your products, services, or information. Some of these people in this “target audience” will only want the information, while some would be very much willing to take the information and the products or services. The latter are the ones that are easier […]
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HOW TO MAKE SURE YOUR CONTENT IS CRAWLABLE IN SEARCH ENGINES

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Now, you’ve taken out the task of finding effective content creators, and they’ve written some resounding content that your audience likes… But then, “content strategy” isn’t just about strong writing and figuring out what your audience is into; there are also several technical elements that are to ensure that your ...
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